Her fourth studio album Goodbye Lullaby is out on March 7th and here’s the first single What The Hell, which sees Lavigne heading back to her maverick sk8ter grl days and not letting a man dictate her life. The video starts with Avril and beau in bed, before she runs off, crashes a car and showcases her own Abbey Dawn clothing range in a smart piece of product placement. Well, it is her video after all. Lavigne has always played some canny, edgy pop cards and this song doesn’t disappoint, bringing to mind Pink’s So What as it whips itself into a frothy frenzy. If this is a taste of things to come we’re looking forward to more Avril in March.
Avril Lavignes’s album Goodbye Lullaby is out on March 7th.