Beyonce – I Am… Sasha Fierce


I remember a time when artists could produce one album under one name that included both ballads and more uptempo dance numbers. Beyonce though feels this is now an error; and so, a week after Kanye told us he’d invented a new medium of music called pop art (purlease), Beyonce is here to tell us that she is at once Beyonce and also her alter-ego, Sasha Fierce – and she’s produced separate CDs to convey either persona. The first is all floaty clothes, minimal make-up, soft hair and ballads-a-go-go ; the latter prefers striking colours, jagged edges, lashings of hairspray and the sound of now. Trouble is, after a couple of listens we’re finding the two women remarkably similar. So will the real Beyonce please stand up?

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